There are a few possible causes of this:
- Your AdWords account and PPC Protect account may be reporting in different timezones, causing data discrepencies
- There may be a slight time lag between the two platforms (e.g. PPC Protect may instantly register a customer click, whilst AdWords takes a bit longer to process your clicks and data)
- Your AdWords click data may include call only campaigns, which PPC Protect does not currently monitor.
If you are concerned that your click numbers aren’t correct please contact us at firstname.lastname@example.org and we will be happy to assist.