We require access to your AdWords and Analytics account before we can properly monitor for click fraud. Listed below is an explanation of the permissions required, why we require them, and how they are used throughout the PPC Protect system.
Your privacy is important to us, any data collected from your accounts is used solely for the purpose of protecting your AdWords spend from click fraud. We will never sell, share, or release information relating to your account.
Generic historical data from Google Analytics is used to gain better insight into traffic and conversion history for any domains with ads pointing to them. This data is used a part of an aggregate profile to assist in identifying suspicious or fraudulent activity.
PPC Protect requires the ability to manage your AdWords campaigns. The entirety of our management scope is outlined below:
- Automated IP Restrictions - PPC Protect will create, update, and remove IP Block objects from your AdWords account, it's campaigns, and it's advertisements.
- Tracking Url Template - PPC Protect can automatically update your account's Tracking URL Template. This setting controls where the user is directed upon clicking an ad and what data is passed to the specified url.
- Auto Tagging Enabled - PPC Protect can automatically update your account's Auto Tagging Enabled setting. This setting must be enabled in order to collect information on users clicking your ads, and in almost all cases is already enabled.
We also collect a small amount of data that is required in order for our system to be able to properly sync with your AdWords account. Without a proper understanding of your AdWords account structure, we would not be able to automate the process of blacklisting fraudulent users. We store the following pieces of information from your AdWords account.
- AdWords Customer Data - Most accounts have a single "AdWords Customer" responsible for managing ads. MCC or Manager accounts handle campaigns for multiple "sub-accounts". We store information such as the "Customer Id" for each of your listed customers.
- Campaign Data - Our system stores information on each of your campaigns, such as it's unique identifier, it's serving status, and it's current tracking url template.
- Advertisement Data - Generic data for each advertisement is stored in order to help us determine the ad's final url, and whether the landing page currently has our JS tracking script installed.