In your dashboard, you'll notice a figure titled "Prevented" under the Invalid Clicks metrics:

Prevented clicks show you how many future invalid clicks PPC Protect has stopped from interacting with your campaigns based on data from the date range you have selected.

For example if an invalid user clicked on an ad once, and our data modelling shows that specific user would have likely clicked two more times, we will mark that as two prevented clicks.

Prevented clicks is the most useful metric in your PPC Protect dashboard, as it shows you the future impact that PPC Protect is having by actively excluding invalid traffic from your campaigns.

Note: If you are running in monitoring only mode, you will still see figures under prevented clicks. This is showing future activity that would be prevented when you turn active protection on.

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