There are multiple reasons for blacklisting certain IPs, the most common ones are;

  • A known IP list of fraudulent attacks you had in the past and were able to identify.

  • A Competitor IP that is likely to click on your ads

  • A Customer that is seeking revenge.

If you want to blacklist said IPs for good, follow these steps:

  1. Head over to the Exclusions tab

2. Click on Add IP:

3. Add the IP address you want to be blacklisted

Leave the CIDR at 32 and IPV4 if you don’t know what this means.

If you have a long list of IPs you want to block, you can contact us and we will handle it for you.

Please note that AdWords imposes a hard limit of 500 blocked IPs. If your list exceeds this please contact us and we can arrange to rotate out IPs on a risk-by-risk basis.

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