If you're wondering why the number of invalid clicks and excluded IPs are different, then we've created this quick article to help you out.
In order to identify an IP as invalid and add it to the exclusions list, it must have invalid click activity originating from it. Sometimes this invalid activity will be detected in a single click, however sometimes it will take several clicks before we can be certain an IP/IP range is invalid.
In these instances, you will see that your number of invalid clicks is higher than your number of excluded IPs.
IP Address 1 - 1 invalid click
IP Address 2 - 5 invalid clicks
IP Address 3 - 2 invalid clicks
In this example, 3 IPs would be added to the exclusions list, but your number of invalid clicks would be 8.
Can I set PPC Protect to block invalid activity after just 1 click?
When fraud & invalid activity is obvious and easy to identify, we automatically block it after just a single click.
However, many bots and fraudsters disguise themselves as legitimate users. In order to ensure we don't block any legitimate users, it can sometimes take a few clicks before we are certain that a given IP is invalid. This allows us to be certain that only invalid activity is being blocked in your account and that legitimate users are not impacted.