NOTE: Whilst in your trial phase we will often recommend running in monitoring only mode, just to build a clear picture of what level of fraudulent activity you are experiencing. This article refers more directly to full customers.
Automatic IP blocking detects IPs responsible for click fraud and automatically blacklists them for you. It is a cornerstone feature in PPC Protect, which is why it is enabled by default for all users.
If you decide to disable this feature (you can do that under the “Accounts” tab in our menu) we will not be able to protect your ads against click fraud.
Pro Tip: You can enable or disable the IP blocking for individual campaigns (or accounts if you’re an agency with an MCC account!)
We strongly recommend you keep everything enabled but if you decide to disable the IP blocking, you can keep the monitoring and let us detect the fraudulent clicks without blocking them.