Many internet users have dynamic IP addresses that change on a regular basis.

In order to combat fraud from these IPs (and to ensure legitimate customers using an IP previously known for fraud aren’t blocked), PPC Protect will cycle dynamic IPs out of your blocklist on a risk basis.

If a dynamic IP is consistently used for fraudulent activity then it will be added to your blocklist indefinitely, however if a dynamic IP has been used for a small scale fraud attempt (for example a competitor clicking a few ads) then it will be cycled out after a short period of time.

This is to ensure that any future users of this IP are not blocked, as they may be genuine customers.

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