There are a few possible causes of this:
- Your Google Ads account and PPC Protect account may be reporting in different timezones, causing data discrepencies
- There may be a slight time lag between the two platforms (e.g. PPC Protect may instantly register a customer click, whilst Google Ads takes a bit longer to process your clicks and data)
- Your Google Ads click data may include call only campaigns, which PPC Protect does not currently monitor.
If you are concerned that your click numbers aren’t correct please contact us at email@example.com and we will be happy to assist.